Making Sense of Marvel

I grew up as a "Marvel Zombie". I always thought their characters and stories were superior to The Boy Scout (Superman) and his friends. The Avengers were cool, I thought. The X-men by Claremont were the best-sellers for -decades-, and everything else was big and fun and flashy and all that. Marvel rocked. DC = zzzzz.

But the last couple years have not been kind to Stan Lee's wunderkinds. Event fatigue, the $4 price point, Marvel editorial's reluctance to care much about continuity (the hallmark of great Marvel comics) and the feeling that not every comic matter... all these factors led to people walking away from Marvel comics.

To be blunt, I question whether the last couple years worth of Marvel comics have held up, quality-wise. It feels to me that Marvel's last great story was Civil War. I think most of you will agree that CW was a great mini-series, but the follow-ups have not been nearly as strong. Secret Invasion was too long (and felt like a series of boring fights in The Savage Land), Dark Reign was, well, Dark and Siege was.. honestly, I don't even remember what happened in it. The Spider-Man One Last Day story is still loathed by many readers (not all good press is bad press, Marvel) and then there's Fear Itself which just wrapped up.

I promoted Fear Itself pretty heavily in the months leading up to it's launch. I did a 1-on-1 phone interview with Matt Fraction about the series, put up signs, mentioned it to customers, and when the book shipped I was... underwhelemed. It was good, mind you, but it wasn't GREAT.

And maybe my expectations are high (tell me if they are), but if you or I are spending $4 on a comic, it better be GREAT. Money doesn't go as far as it used to, and every dollar counts. It's a different world, and comics are not a necessity. Gas, food and rent are. So, if I'm going to recommend a comic to someone, and it's $4, it'd better be worth every cent. I'm not certain that Fear Itself was worth the money. I hate saying that 'cause I love a lot of Fraction's (Hello, Casanova!) other works, but FI just didn't do it for me.

Now don't get me wrong, there's been other good stories since Civil War. The Annihilation stories were top-notch, World War Hulk and Planet Hulk were superb, and the long-form Death of Captain America story that Brubaker wrote in the Captain America book was fantastic.

But most of Marvel's recent output comes off as "ehh-" worthy. The only exception would be Uncanny X-force. While the recent Hulk and X-men relaunches have done very well, The Dark Angel Saga is, in my mind, the best story Marvel's published in years. The Avengers titles feel like a re-tread. Norman Osborn, again? Really? Seriously, let's give that guy a break already.

Before the holidays, Marvel cancelled a number of new mini-series, and also announced that they'd be double-shipping a lot of their best books in the spring. This is clearly a cash grab, leading to increased revenue, but it also has the potential to push people away from their comics. I have a number of customers who only come in once or twice a month to grab books off the wall. Imagine coming in, having $8-10 to spend on your favorite 3 titles, only to find that there's been 2-3 issues of each published while you were gone. $10? Try $20, easily. That's not fair to the consumer, but Marvel doesn't seem to care. That may sound harsh, but it's true.

So, where does Marvel go from here? Well, you're going to see a lot of your favorite books being double- and triple-published over the next year. Another Avengers book is on the way, in addition to the next Marvel event, Avengers v. X-Men. I think you're going to less mini-series being published, and that's something that's way over-due. Not because the books are bad, but because Marvel has been flooding the market.

In a way, I think Marvel owes DC. If it wasn't for the influx of new customers that The New 52 has created, I think Marvel's numbers would be even lower.

As always, you the customer, will vote with your dollar. Right now, your dollars are going to DC, not Marvel and your feedback to me supports that. In the end, Marvel's going to have to make some changes or face the new reality that DC is the #1 publisher in the Direct Market. Maybe that will make Marvel change.

'Nuff said.

S.

The Dominance of DC

Four months after The New 52 crashed into comic stores, I'm still feeling the shock waves from DC's mega-successful re-launch. We did extraordinarily well in September and I don't foresee any time in the future when DC doesn't outsell Marvel in our store. I don't have access to 20+ years of sales data, but I feel pretty confident in saying that that has NEVER happened in the history of the Den. Not like this, not on this scale. The New 52 created new customers, and brought old customers back to the store. The New 52 was and is a success.

In addition to showing the power of targeted tv ads, The New 52 did a great job of re-invigorating their most popular characters. Neither Wonder Woman nor Superman & Action Comics were selling well, pre-launch. Post-launch, Wonder Woman and Action Comics are very strong sellers, Superman a little less so. I think that book will pick up when Dan "I Killed Superman" Jurgens returns to the book in a couple issues. In addition, the Bat books are selling strong. After Justice League, Batman by Scott Snyder is our best seller by a country mile. Snyder's pre-New 52 run on Detective was AWESOME (check out the hardcover of The Black Mirror that just came out) so this isn't a surprise. In terms of returning their main heroes to critical and commercial acclaim, DC succeeded.

The surprise break-out hits have been the Animal Man, Swamp Thing, Demon Knights and (to my surprise) Deathstroke. They're well-written, well-drawn and have a lot of buzz behind them. If they had been launched by themselves at any point within the last 5 years, I don't think they would've lasted long.

Not all of the New 52 are successes, though. Captain Atom, Mister Terrific, Men at War and a couple others are struggling. I don't know that having Blackhawks and Men at War was really necessary. Two war-themed books was overkill in a market that hasn't successfully sold war-based comics in decades (outside of GI Joe). I'm not entirely certain that all of The New 52 will make it past the 9 issue mark. I'm hoping they've got some new books being prepared. A lot of Stephanie Brown fans really want her back as Batgirl, so I've got my fingers crossed for that.

Some of the books have gotten better, too. I wasn't enthralled with New Guardians #1, but the 2nd, 3rd and 4th issues were MUCH better. Stormwatch #2 & #3 were an improvement, as was Resurrection Man. That said, I still think an extra month preparing for The New 52 would've given some of the creators a bit more time to put everything together.

When I reviewed all of The New 52 in September, one of my conclusions was that the books were very, very dark. They still are, and I' still wish they'd gone with a bit more variety. I think letting some of the books find their own voice instead of being editorially driven, would've been a good idea. But  they didn't ask me, the fools. :)

The other black mark I'm giving to DC is regarding pre-New 52 continuity. It's becoming more and more obvious that they have NO idea which stories from the last 50 years still count. A Facebook update on Dan Didio's page in October made the oblique comment that none of the Crises ever happened. Um, really? Going down that road already? I mean, I'm assuming Bane broke Batman's back, I'm hoping No Man's Land actually happened, and I'm praying that Gotham Central still counts for something. And if I find out that Starman by James Robinson didn't take place, I'm going to lose my mind.

On a smaller scale, DC isn't quite sure what to do with some of their other characters. I read an interview with JH Williams on Comic Book Resources, and found that DC doesn't know what they're doing with Renee Montoya, aka The Question. Given her popularity and prominence as one of the few lesbian super-heroes, you'd think that DC would know if her back-story still holds in The New 52. Apparently, noone's figured it out yet. That's pretty disappointing, if only because I could sell boatloads of a new Question series - especially if they got Greg Rucka to come back and write it.

So, continuity issues are a problem. The tone is still a little much for me. But I'm very impressed that all the trains are running on time. All of the New 52 have come out on time, except for Justice League #5, which is due to Jim Lee's wife having a baby over the holidays.

I'm not surprised that there's already been some creative changes. Ron Marz is off Voodoo, Gail Simone left Fury of Firestorm, George Perez is moving off of Superman, Ann Nocenti is taking over Green Arrow. and now it's been announced that Jim Lee won't be on Justice League #7 and #8. That's really disappointing. I mean, I'm happy Gene Ha is drawing #7, he's no slouch. But I honestly figured we'd get 9-12 issues from Jim Lee om Justice League. He may end up doing #9, but how many more will he get done after that? That's adowner

And yes, Voodoo is still my guilty pleasure. I'm still seething a bit at seeing my precious Wildstorm characters have their histories wiped away, but Voodoo is entertaining, so I'll live.

All in all, I think the New 52 has done a good job. There's a number of things they could've gone differently, but September was a success and created new customers. I can't complain about that.

As for the cancellation of Static Shock, Hawk & Dove, Blackhawks, Men at War, Mister Terrific & O.M.A.C... I'm disappointed, but not surprised. I think putting two war-themed books with the initial launch was a mistake. Mister Terrific was a good idea, but the first issue failed to execute properly. Hawk & Dove proved that Rob Liefeld still has fans, but not enough for an ongoing series to succeed. Losing Static Shock is a tremendous disappointment.

The replacements look stronger. An ongoing Earth 2 book by James Robinson harkens to his epic JSA 50's tale, The Golden Age. That, plus the Batman Inc series and World's Finest will more than make up for the loss of sales of the 6 cancelled books. As for Dial H, The Ravagers and G.I. Combat, I'm not sure how they're going to do. Another war book? Ehh... We'll see.

--

So what about Marvel? How did the Hulk and X-men re-launches do? How did Fear Itself end up? What's going on with X-Sanction, Avengers v. X-men & the Return of the Phoenix? Is the House of Ideas still cranking out greatness?

One word answer: Uhmmm... uhhh..

Okay, that was two.

To be continued tomorrow.

Be good.

Scott.

New Wizkids & Pathfinder Miniatures

It is official: the new miniatures for the Pathfinder RPG are out, and they are awesome.
The rumors of a new line of plastic miniatures were well-known before Gen Con 2011, and we were treated to a view of 6 preview minis when a coworker & myself stopped by the Wizkids booth. While they were fairly good looking, I was dubious that the entire line would be treated the same.

Needless to say, I had nothing to fear.  As I found when the cases of product showed up on Jan. 11th, ALL the miniatures are great, and the product is packaged quite nicely, both as a counter top display or for the serious collector.

An entire display has 19 boosters in it; 16 small boosters and 3 large boosters.  The MSRP for the large are $5.99 and the smalls are $3.99.  Each booster, regardless of size has one figure in it, unless you count the goblins. As they are easily the smallest minis in the set, there are 2 goblins per booster.

We opened up 3 displays for the store, and got 31 of the 40 miniatures in the set, with only a few being duplicates. (Not that we minded, as they all went in our 8 ft. long glass minis case for sale!) If you're curious, here's the ones we pulled along with their names underneath each picture.

Half-Elf Cleric, Orc Brute, Orc Warrior, Skeleton

Elf Wizard, Medusa, Lizardfolk Champion, Dwarf Fighter 

Half-Orc Barbarian, Seelah-Human Paladin, Human Ranger, Zombie

Lich, Vampire, Human Druid, Venomous Snake

Mummy, Werewolf, Giant Spider, Human Rogue

Gargoyle, Troll, Wolf

Giant Caveweaver Spider, Minotaur

Ettin, Chimera

Goblin Warrior 1, Goblin Hero 2, Goblin Hero 1, Goblin Warrior 2

And, of course, what would any set be without the limited edition collector's piece? 

In this case, that means the ultra-desirable Huge Black Dragon, (only available to retailers who bought 4 displays!) which is conveniently labelled as "Promo 1" on the bottom of the base.  Hopefully this will mean they'll continue to put out more sets, and more promos!

Personally, I think these miniatures are one of the best ideas that Wizkids/Pathfinder could've had.  With the loss of D&D miniatures (both as a product AND game), it is quite refreshing to see a company recognize that;

A) players want minis to represent their characters/enemies and

B) that all RPGers are, in essence, like addicted magpies with ADHD when it comes to collecting needless bits of colorful plastic.

Ok, reason B might be just me...

But seriously, I truly like this set, and the fact that it has only 40 minis as opposed to the 60 that Wizards formerly put out means it is that much easier to complete your collection.  In a way, this is a plus for DMs too: If you desperately need wolves, goblins and zombies, you have a great chance of pulling what you need.  Also, the bottom of each base has not only the name but also the number of the mini you're currently holding, printed in bright white paint. D&D minis essentially had the same, but theirs wasn't as easy to read as it was simply stamped on.

Would I have picked some other minis to make for the first set? Yes.

Do I want to see more of the unique characters from the books made next time? Certainly.

Will I still buy the last dribble of D&D minis boosters from my job? Of course!

But am I now also hopelessly addicted to these new minis, and will I tell all my role-playing customers to buy them? 

Do you even have to ask?

Stasi "Dengirl" King

Dark Ascension Promo Cards

In case you missed it, here are all the promo cards coming out for Dark Ascension!  We still have some space for the Buy a Box promo, but I would hurry in to make sure you get one! 

Dark Ascension Prerelease

The Dark Ascension Prerelease is January 28-29, which seems so far away now. But it's only three weeks! Less than that, in fact. And here's what's available for playing in one. While supplies last.

Dark Ascension Launch Party

A week after the prerelease, Dark Ascension goes on sale for real on February 3. And that kicks off the Launch Party, where this foil card lives:

Just like the prerelease card, you'll get it just for participating (while supplies last).

Dark Ascension Game Day

Dark Ascension Game Day is February 25-26, and while supplies last, you'll get this for participating:

And if you make the Top 8, you'll get this!

Dark Ascension Buy-a-Box Card

Finally, here's the "Buy-a-Box" card! It goes to the first twenty people to buy a Booster Box of Dark Ascension at participating locations. We'll post the locations later, but here's the card now!

Here is the link to the Wizards article with this information.

Sean "Striderlotr" Banks